The ad has been selected as one of the ‘Best Advertising of the Year 2012’ by the world’s most distinguished advertising publication Communication Arts in their Advertising Annual. This year, only 142 pieces were selected out of almost 4,500 entries from around the world. IAL Saatchi & Saatchi are the first network agency in Pakistan to be awarded this distinction.

List of winners:

Advertising Agency:IAL Saatchi & Saatchi Pakistan
Art Director: Ali Mumtaz
Client: Depilex SmileAgain Foundation
Copywriter: Jamil Akhtar
Creative Strategist: Nida Haider
Photographer: Insiya Syed


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